The 2006-2011 World Outlook for Thai, Mexican, and Emerging Ethnic Foods

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The market is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for Thai, Mexican, and emerging ethnic foods is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of unit quantities, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are

One very successful combination of green tea products is that which includes ginseng root extract. Ginseng helps by adding minerals and vitamins that will increase its efficiency and detoxification properties.

The greatest benefits are seen when people who drink green tea, do so before they go to sleep even though it can be used at anytime. Although it may at first seem a little scary, it has a strange effect on the body and as a consequence the stomach and bowls may not work as they should while you become accustomed to it during the first few days. Newer users of green tea weight loss products are more likely to see this effect as their body becomes used to the way it increases the metabolic rate ridding it of the toxins and burning calories that normally turn into fat. Results are normally obvious within the first week, particularly if you complete the diet with physical exercise, lots of liquids and green food.

Green Tea Benefits

The use of green tea weight loss products still requires effort on the part of the person who wants to lose weight; meaning exercise and healthy food are still required. It is important to remember that weight loss also requires a person to completely change their eating habits otherwise just consuming the product will be a waste of time.

When ginseng is used in association with green tea it stimulates the immune system and fortifies the user, representing a valuable energy source, during the stressful period when you are returning to normal weight. People can use ginseng and tea tree combined for extended periods of six months without any side-effects becoming apparent so they are extremely safe to use.

Green tea is now used in many health products globally; it has excellent antioxidant properties, widely used by drug and health product manufacturers. Green tea weight loss products are readily available in many forms and considered by many as one of the best products to take to shed excess calories.